What's your internet purpose? What target group are you aiming for? Is your site meant to
provide information, gather customers, direct traffic to another site? All questions we must ask to help you
achieve your online goals.
Information sites are just that -- full of information. Contact information
should also be included but primarily you're offering a product or service and you're trying to
get the word out.
Attracting customers, building an advertising list, or promoting your service to a
particular target group. These are all reasons the style and overall feel of your web-site might
need to be a little more unique.
Building a simple site to direct potential customers to another site, may be your
ultimate goal. Perhaps a 'pay per click' type of site. There are particular
guidelines helpful for this type of endeavor, too.
Finding your business. Not having a web-site could be a liability. It may
eliminate your business when people are searching the internet. You need a site if only to have
your business name and contact information available when potential customers browse.
Start small and grow. Maybe you're not ready for a large, interactive site
just yet. Starting small and building with your business could be your solution.
Today's Yellow pages. Many cities wround the country are reconsidering the costs
to print and to our environment to produce Yellow page directories every year. The internet is
today's yellow pages. Don't miss out.