Monitor site
information
As important as getting your site up and going, you should also monitor activity, check for broken links from
other sites, and change content based on activity. Small changes may help your overall standing with the
popular Search Engines.
Search Engine crawlers are always on the move and gathering information. Re-evaluating your site
activity periodically will benefit your business in the long run. We offer continued monitor service and
reporting as part of the complete package.
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Utilizing Google® and
Bing® web tools is a great place to start. The information retrieved is invaluable and
should be checked at least once a week. Statistics such as the top search queries, links to your
site and from where, crawl errors, broken links, and more. |
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Create site re-direct
pages for links from other sites. Many people link from their site to yours and save
that link as a bookmark. Once you change that link page name, the link is broken. |
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Keep your site
updated. Leaving old, unchanged pages for long periods of times affects your ranking
with search engines. Keeping information up to date is essential. |
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Document your
site for your internal records. You need to know the details of your site, even if you
didn't actually create it. A complete layout is always available. |
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Backup your
site files for reference and "just in case." You never need a backup as much as when you
don't have one! |
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See search words
used most often. Perhaps re-evaluate your keyword choices and adjust accordingly.
How people find you and how many visitors you have is important information. |
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