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The small business answer to BIG website design


Your Internet Insight Newsletter - April 2009

  Chapter 2                                                              Online Web Design Information   

April 2009 JPEG vs GIF - When to use which graphic format
Each type of the two main graphic formats has its own special use.  To determine when to use which format, we first take a look at the attributes of each.
  • Joint Photographic Experts Group (.jpeg or .jpg) can display millions of different color shades and are better used for photographs.  The JPEG image itself is not clear or crisp image but with photographs, it's the shading that makes the picture.  however, when used for simple graphics, it produces a much poorer quality image.  To reduce the JPEG image size, the level of compression determines the end file size.
  • Graphics Interchange Format (.gif) has the ability to display up to 256 different colors.  This allows easy editing of any color and produces a nice crisp image, especially for flat colors.   This type of image is ideal for logos, clip art, drawings, cartoons, etc -- images with very few color shades.  You can also reduce the number of colors in the GIF format to make the file smaller and load more quickly onto your web page.
April 2009How easily are you distracted?
The phone rings - do you answer it right away?  A new e-mail chimes its arrival - do you stop and read it?  A text message arrives - do you read and reply back?
Studies have shown that the average person can only concentrate on a single task for only about 5 minutes.  There is so much technology at hand, interruptions keep that statistic viable.  That's not to say they are wholly responsible or that you should give up on technology.  Here are some ideas to help you relax ... mentally.
  • Leave the techno-gadgets at home and go for a walk.
  • Leave the phone in another room when you retire for the evening
  • Use conversation discretion when visiting with family and friends or better yet, turn them off during the evening and check for messages as time allows. 
If you talk with someone that is constantly being interrupted with chimes, bells, and dings, it sends the message that they are more important than the conversation.   Not a good message to send, no matter what the technology!

Additional Resources:  For additional information on living with technology in a human world, visit the below links:

April 2009XSitePro2 Tips & Tricks - Image Boarders your way

Boarders are an easy way to add professional detail to any image.  One option is to insert them within a Table and set the boarder width.  However, that limits you in the boarder style.  Here's how to enhance the XSitePro2 Image Properties to get boarders your way.

  • Within the XSP Design Tab, R-click on the image to be framed and select Image Properties.  Within the Attributes Tab, Misc section (at the bottom), choose the width and color of the border.
  • Within the XSP Source Tab, in the <Img style=  section where the image code is defined, replace the word "solid" with one of the following attribute options. 

Hint:  Define your color and size within XSP first, then change the attribute source.  Editing these parameters later automatically resets the attribute to "solid" by XSP.


Search & Replace


Search & Replace


Search & Replace


Search & Replace


Search & Replace


Search & Replace


Search & Replace


Search & Replace


April 2009Web Site Navigation Ideas
It's sometimes easy to forget who your web site is for -- like highway signs for the town resident or the visitor.  People are coming to your site for information and the easier they find it, the better, for everyone.
  • Always link the logo to the Home page.  Then they can always start over if they need to.  Also include a "Home" or "Home page" link from your menu.
  • Put a menu navigation system at the top or left side of the page and be consistent.  Don't change the location of the menu on different pages.
  • Include a Site Map (see the July 2009 issue for more info on Site Maps).
  • Optionally include a Breadcrumb trail (see October 2009 for more on Breadcrumb trails).
A good site navigation plan will cut down on the number of clicks from one page to another.  The general rule of thumb is 3 or less clicks from one page to another.  Remember the 'Keep It Simple' rule.

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The articles, references, and links are for information only, subject to change without notice, and not necessarily the opinions or views of DTE Web Designs.  Nothing within this web page or links should be considered personal, business, or  financial advice. Our employees are not licensed under securities laws to address your particular business or financial situation.  All product and company names in this newsletter are trademarks of their respective holders.

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